Overview of Sales and Marketing Solutions

BusinessWays assists companies in overcoming their product development and marketing challenges by providing coaching and/or interim strategic leadership in the areas of online and offline marketing communications, program management and operations/new business development. Our main objective is to provide an impactful, bottom-line level of marketing expertise and experience that many companies cannot support on an on-going basis. In addition to a strong track record in the brand refocusing of leading edge products and services, our sales and marketing consultants have extensive strategic communications and product marketing planning experience for both public and private organizations. As in any department, process improvement is also a key driver to a successful sales and marketing organization.

Areas Served:

• Business Development
• External Online and Offline Marketing and Communications
• Internal Marketing and Communications
• Marketing and Sale Project Management

Business Development:

As the eyes and ears of the company, business development is responsible for profit delivery, retention/loyalty programs, customer satisfaction and more. BusinessWays utilizes our cross-functional expertise in business development training and retention, process improvement and CRM tools to help companies enhance and maintain resilient and successful business development departments.

Key Target Areas of Business Development:

• Support of key customer sales efforts; implementing sales training seminars
• Facilitating organization and process design improvements
• Customer service benchmarking

External Online and Offline Marketing and Communications:

In today’s society, customers have a vast array of tools from which they can gain insights and make buying decisions. Integrated online and offline strategies help to ensure that the messaging your clients are exposed to is consistent, accurate and coherent.

Creating personas, analyzing buying behaviors of your target markets, utilizing technology to execute powerful online and offline outreach all require strong executive leadership and insight. With the oversight and extensive experience of BusinessWays consultants, your company can identify and excel in the optimization of marketing and communications outreach.

Key Target Areas of External Online and Offline Marketing and Communications Programs:

• Online and offline media relations strategy and execution
• Product and services brand strategy, positioning
• Marketing communications strategy and execution
• Integration of interactive marketing tools: information architecture, marketing strategy, web and graphic design consulting, copywriting and positioning
• Development of strategic partnerships
• Facilitating the refocusing of technology for execution of online/offline product and business strategies

Internal Marketing and Communications:

Businesses tend to focus marketing and communications efforts externally- to customers, strategic partnership or shareholders- but did you know that internal marketing and communications can be a key driver for business success? From improving employee satisfaction and productivity to lowering insurance premiums, internal marketing and communications programs can deeply affect any business environment.

Key Target Areas of Internal Marketing and Communications:

• Process improvement analysis and implementation
• Keeping employees adequately informed via employee newsletters and internal press releases
• Analysis and Implementation of Intranet for improved access to corporate information (hr benefits, operations procedures and more)
• Program, marketing, public relations and technology audits
• Coaching and/or interim leadership of program management, product marketing and business development functions

Project Management:

On-time, within budget. Sounds good, but is it possible? From conceptualization to post-mortem analysis, project Management ensures that the entire lifespan of a project is met in a timely and cost-efficient manner.

Forward thinking, successful businesses recognize the importance of project management have measured control over their organizations. This control enables smart businesses to analyze every step of planning and implementation to positively achieve their goals and affect positive change.

Key Target Areas of Project Management:

• Project management for employee communications or external outreach programs
• R & D prioritization/planning
• Business process design, planning and execution
• Intellectual property assessments

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